American Nightmares - October 18, 2007
The Fox-ified American version of Ramsay's Kitchen Nightmares loses some of the soul of the original, but even the programming goons of Murdoch Inc. had enough good sense to preserve most of what was right about the show's winning formula. Predictably, the sincerity of the BBC series is sacrificed in the name of forced dramatic fireworks, glitzier production value and sneaky product placement in the American counterpart.
The Fox incarnation is sticking so much to its own narrow ideal of what works and what doesn't, that it's in danger of becoming repetitive. We're three episodes into the Fox series and have yet to get out of the state of New York. One of the dives, Dillons, is in midtown Manhattan while the other two, Peter's and The Mixing Bowl, struggle like dying fish out on Long Island.
More specific, it doesn't take Gordon (or anyone with half a brain forced to spend a week in these temples of dysfunction) long to suss out that the core and most debilitating problem with all three restaurants is a clueless, egotistical, emotionally stunted manager. Invariably, Ramsay discovers a manager who has little regard for the fact that his employer, the restaurant's owner, is about to lose the business to creditors
This man will ruin your restaurant.
These goombahs treat their bosses' restaurants like their own personal social clubs - glad-handing customers, giving away a crippling amount of free food and ensuring that their own appetites are sated before worrying about the needs of anyone else. They show up when they feel like it, take cash directly from the till or, even more offensively, from hard-working servers. The weepy manager of The Mixing Bowl, Mike, after deducting half of a server's tips to himself, has the audacity to tell her: "How much money would you be making if it weren't for me?" The answer: a hell of a lot more than she's making now, douche bag.
The reasons the restaurants were failing in the BBC version, while always having a few similar causes like over-ambitious menus and cuisine prepared too pretentiously for the locals, still showed a great deal of variation from one another. There was the one chef who was terrific until he starting drinking halfway through dinner service every night. There was the kitchen that couldn't function properly because the owner, a true pack-rat, couldn't bear to throw away any of his useless machinery or piles and piles of redundant tableware from his cluttered kitchen. Or there was Mamma Cherri, of Mamma Cherri's Soul Food Shack in Brighton, who so micromanaged her kitchen that her chef did little more than reheat food cooked by Mamma days earlier.
The American show hasn't found as many colors yet, perhaps because it is afraid to. The restaurants I've worked in over the years were seriously debilitated by things like cocaine in the stock room, employee theft and, in one case, a narcoleptic owner who was also a compulsive liar. Now that's some good TV!
For their part, the restaurant owners bear much responsibility for letting things get so bad. Consistently, they are unconfrontational, myopic and stuck in the past. Gordon tries to get them to cut the dead weight, find their balls and kick some ass. Helping those who have lost confidence in themselves has always been the real reason Kitchen Nightmares is such a great show. It's the Dr. Phil of dinner service.
There are two other unfortunate changes and one glaring omission in the American version that hurt the show noticeably. Almost always Gordon calls for a much needed face lift of the décor. In the British show, the entire staff--owners and managers on down to line cooks and busboys, closed the shop for the day, rolled up their sleeves and got busy with the paint brushes. There was something wonderfully Zen and democratic about the do-it-yourself nature of this. It was also the only way the cash-strapped BBC could make the remodeling happen. But for Fox, the staff goes home and overnight Gordon's "Design Team" (a.k.a. art department) comes in and does a whirlwind professional makeover. The results of course are that the show gets the emotional value of the staff coming in the next morning to see their place of work transformed. The tears flow like cheap champagne.
And then there are the new kitchens. If any equipment was upgraded or replaced on the BBC show, the owners paid for it...as they should. But in the American world of product placement, the gang comes into work to find a brand new, state of the art kitchen waiting for them. It's like Christmas morning forty minutes into every episode. The statement this makes about America can't be ignored. There is no sweat, no sacrifice, no agonizing penny-pinching. There is only entitlement.
The effectiveness of Gordon Ramsay's week in residence at the British restaurants is highlighted by his return a few weeks (or sometimes months) later to see if his improvements are still in play. Sometimes they are. Sometimes, the players have reverted to their former selves because people aren't always capable of change. Old habits die hard. This too is what makes the show great. The American show doesn't do this follow-up and it is a shame. Knowing that there's a good chance that all of Gordon's time, expertise and energy get slowly washed away adds an extra level of drama to the proceedings--a lot more drama than, say, the Fox solution of bringing in an angry "bill collector" (mobster) just before dinner rush to stir up problems (and incite a fist fight on the sidewalk) as the case at Peter's.
I will keep watching. The show has already been picked up for a second season. Let's hope the producers let the gloriously self-destructive act of running a restaurant implode on its own without too much meddling.
Kitchen Nightmares: Fox Network, Wednesdays at 9, or it could be 8--I'm not sure. I Tivo the fucker.
Posted by Aaron Black at 9:17 PM
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Comments
Hi Aaron, just to be pedantic - the UK show was made for and aired on Channel 4. The BBC had nothing to do with its production. I believe the confusion could be that the original show was aired in the US on BBC America.
Posted by: Rich at October 19, 2007 07:36 AM
It's basically Extreme Home Makeover: Bistro edition
Posted by: Anonymous at October 20, 2007 12:32 AM
Right you are, sir, on both counts. In Britain, the program is indeed shown on Channel 4, which is wholly separate from the Beeb. It's been a while since I watched the show while in England and had forgotten that. In the US, however, the program runs on BBC America. I've had my researchers drawn and quartered in the proper English way.
Posted by: Aaron Black at October 20, 2007 03:52 PM
Awesome show, and I agree. The English version wins.
Posted by: Bunny at October 23, 2007 02:16 AM
Having been turned onto the BBC version by this blog, I've been tuning into the new eps the last couple of weeks. The show is good, despite the weird continuity busting editing, and the "community-event" thrown into the last 30 second of every episode. Could be a lot better though, if they dropped the manufactured drama as well, and had more cooking.
Posted by: Belligerant at October 23, 2007 03:24 AM
There's a brand spanking new series of Kitchen Nightmares about to air in the UK.
Apparently Ramsay's visited a restaurant down in my neck of the woods.
Posted by: backwards7 at October 25, 2007 07:23 AM
I do not like the new show on Fox. You've nailed the salient points. Getting the staff and owners to redo the restaurant themselves did more than save the show money, it helped reinforce the changes to the restaurant from the highest to the lowest person involved. It also allowed for some positive advertisement, when the show finally airs prospective consumers can see first hand the changes that stuck and those restaurants that continued succeeding will finally get the benefit of embarassing themselves on the show.
Posted by: beckybuns at November 8, 2007 04:08 PM
Another change about the American version is that it feels noticeably more edited, with certain events clearly not happening in the chronological order they are presented on the show.
Even worse, there are episodes, like "Seascape", or the most recent one, "Sebastian's", where it seems very clear that even Gordon's best efforts couldn't salvage the miserable failure inflicted upon the restaurant by its respective owner.
With that being said, it's still a great enough premise that the episodes are enjoyable. Let's hope that with the success of the series, they will branch out a little more.
Posted by: KIMaster at November 11, 2007 12:13 PM
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